FRACTIONAL BRAND STRATEGIST
In an often uncertain and
ambiguous landscape
ABOUT
FRACTIONAL BRAND STRATEGIST
Combining an artist’s intuition with experience across categories, countries, and marketing disciplines, Erin leads diverse teams and c-suite partners through positioning, innovation, and organizational efforts to drive smart decisions, clear direction, and growth for brands.
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With experience spanning retailer sales, go-to-market strategy, brand management, upstream innovation, consumer insights, creative agency leadership, and learning & development, she takes a well-rounded, empathetic approach to her work. Erin understands how to guide teams from insight to ideation to strategic development—specializing in brand positioning evolution, innovation platform and pipeline creation, capabilities optimization, workshop facilitation, internal rallying, and employee training.
SERVICES
Artfully integrates with teams to maximize brand and organizational potential
POSITIONING
Build the brand blueprint, what
we stand for in the hearts & minds
of consumers
INNOVATION
ORGANIZATION
Inspire big ideas with strategic grounding and rally
multi-functional teams
Elevate teams' growth potential,
improve tools and team morale
WHAT I OFFER
Let’s paint a picture of what our engagement could look like--it’s always customized based on objectives, budget, and timing.
1
Sounding Board SESSIONS
Want to bounce ideas off of an external strategist?
Need fresh eyes on materials?
Want to partner on defining the direction forward?
I help you tackle challenges on the spot.
1-hour bi-weekly meetings
Co-work materials during session
2
Brand in a Month SPRINT
Looking to build (or evolve) your brand, now? Along with my creative partners, we’ll empower your team with a new brand positioning and basic brand identity, packaged in a succinct, compelling, actionable brand toolbox--all to help propel the brand forward into a new era of potential.
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Embark on a ~4-week sprint from kickoff to finalization​​​
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*A sprint model is applicable for other efforts, such as innovation, capabilities development, process optimization and more.
3
CMO
Consulting
Have a specific challenge you haven’t cracked yet? Looking to resource a new project or build a new capability?
I join your team as an integrated consultant. From setting objectives, building the roadmap, and delivering recommendations, to navigating twists and turns along the way and briefing other partners--I’m invested in our collective success.
Expectations and deliverables outlined in a detailed scope of work.